The September event, which will be held at the Steve Jobs Theater at Apple Park in Cupertino on September 9, 2025, has been officially confirmed by Apple. Starting at 10 am (10:30 pm IST), the “Dropping Away” themed showcase will be broadcasted live worldwide. As always, the iPhone will be the main attraction, but this year, the Cupertino giant is set to make a significant impact.
The thinnest iPhone
The main attraction will be the iPhone 17 line-up. Apple is expected to launch the iPhone 17 Air with all-new and advanced features, the iPhone 17 is rumoured to be just 5.5mm thick—the world’s thinnest iPhone. While the ultra-slim design and colour promise a new attractive look and solid build, there could possibly be some drawbacks like only one rear camera and low battery life, yet it could compete with Samsung’s Galaxy S25 Edge in the thin and light size category, being Apple’s boldest redesign of an iPhone in years.
Advanced Model
As with the Air, the iPhone 17 Pro as well as the Pro Max are expected to feature an eye-catching bold redesign. Rumors point to a pill-shaped camera bump, a more robust aluminum body, and an orange color option to make them stand out even more. Apart from this, changes are expected to its camera, including a redesigned module and a new, powerful 48MP telephoto lens with up to 8x optical zoom, which will further improve the mobile photography experience.
Apple Watch claims to be even smarter
Apple’s wearables are also expected to see changes.The Apple Watch Ultra 3 also claims to include satellite connectivity for emergency messaging, allowing users to send emergency messages even in rare and remote areas.The more popular Apple Watch Series 11 is expected to have a faster processor and more battery capacity.
The best AirPods for health
Apple’s popular earbuds are also expected to get a makeover. According to rumors, the AirPods Pro 3 may include new features such as in-ear heart rate tracking, better noise cancellation and better sound quality, giving priority to health.
Some leaks have also suggested the possibility of features like temperature measurement and live translation, which could help Apple compete with other health-prioritizing wearables.
Colors and accessories
According to sources, Apple will introduce new style options this year. The iPhone 17 Pro in orange and the iPhone 17 Air could come in light blue, black, white and gold. Apple is planning to ditch its popular FineWoven cases and adopt sturdy “TechWoven” fabric cases that will have convenient cutouts for lanyards and straps.
Expect more from hardware
Apple is anticipated to emphasize its increasing emphasis on AI-powered features, particularly Siri enhancements as part of iOS 26, in addition to hardware. Apple will face pressure to demonstrate that it can produce innovation beyond hardware as competitors like Google and OpenAI aggressively pursue AI.
Why it matters
This launch is crucial for Apple because the iPhone is still the company’s best-selling product, and investors and fans will be closely watching. All eyes will be on the Cupertino behemoth as it advances with new designs, more intelligent wearables, and deeper AI integration to see if it can sustain its standing as a pioneer in innovation and keep customers engaged in a cutthroat tech sector.
where can see it
Apple’s “Awe Dropping” event will be streamed live on YouTube and Apple.com on September 9 at 10:30 p.m. IST, 1 p.m. ET, and 10 a.m. PT.
Good very interesting news but iphones are not in my budget.