Top 9 Backlink Monitoring Tools to Track & Improve Your SEO (2025 Updated)
Backlinks play a major role in improving search rankings, but keeping those links healthy is equally important. This is why using the right backlink monitoring tools is essential for any strong SEO strategy. These tools help you track new links, identify lost or harmful backlinks, study competitors, and maintain a clean link profile that boosts your website’s authority.
This is where backlink monitoring tools come in.
These tools help you understand:
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Which new backlinks you’re gaining
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Which links you’re losing
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Which sites are linking to you
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Anchor texts used
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Toxic/spammy domains
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Competitor backlinks
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Link growth trends
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Overall link health
After testing and comparing the most trusted platforms in 2025, here are the top backlink monitoring tools you can use to safeguard and scale your SEO strategy.
What Are Backlink Monitoring Tools?
Backlink monitoring tools are software services that continuously crawl the web to identify backlinks pointing to your website. These tools give you data such as:
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New & lost backlinks
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Domain authority or trust metrics
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Anchor text distribution
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Follow vs. nofollow status
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Spam score
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Page index status
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Competitor links
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Toxic backlink alerts
With these insights, you can ensure your link profile stays healthy, relevant, and free from harmful links.
Why Backlink Monitoring Matters
Monitoring backlinks is crucial because:
✅ 1. Protects You From Negative SEO
Competitors or automated bots can send thousands of toxic links. Monitoring helps you detect and disavow them quickly.
✅ 2. Helps You Understand Link-Building ROI
You see which campaigns or content pieces are earning the most links.
✅ 3. Tracks Lost or Broken Links
Fixing lost links can recover lost authority and traffic.
✅ 4. Improves Search Rankings
Healthy link profile = higher authority = better rankings.
✅ 5. Identifies New Link Opportunities
Competitor backlink tracking reveals link sources you can target.
1. MonitorBacklinks
A beginner-friendly tool with clean UI, accurate reporting, and instant alerts.
Key Features
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Tracks new & lost links daily
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Keyword ranking tracker included
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Email alerts for new links
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Spam score, domain metrics, anchor text analysis
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Disavow tool
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Competitor link tracking
Ideal for bloggers, small businesses and marketers who want simplicity and accuracy.
2. Semrush Backlink Audit + Monitor Report
Semrush offers one of the most advanced backlink monitoring systems.
Key Features
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Automatically tracks backlink status
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Detailed toxicity score for spam links
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Email alerts for new or lost links
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Link cleanup & disavow management
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Competitor backlink monitoring
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Graphs for link growth and link health
Perfect for agencies, SEO teams, and large websites.
3. Linkody
A simple but powerful backlink monitoring tool for everyday use.
Key Features
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Real-time email alerts
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Anchor text & link type tracking
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Spam score detection
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Great competitor monitoring
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White-label reports
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Disavow file generator
Great for agencies that need clean client reporting.
4. Majestic SEO
Known for its massive link index and proprietary metrics like Trust Flow.
Key Features
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Trust Flow, Citation Flow, Topical Trust Flow
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Advanced link discovery
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Link context + link origin mapping
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Strong competitor analysis
Best for SEOs who want deep backlink intelligence.
5. SE Ranking Backlink Monitoring
A well-rounded tool with excellent accuracy.
Key Features
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Tracks new, lost & broken backlinks
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Checks if linking pages are indexed
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Dofollow/Nofollow identification
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Anchor text analysis
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Email alerts
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Disavow file creation
Perfect for mid-level marketers and small agencies.
6. BuzzSumo
Originally a content research tool, but great for backlinks too.
Key Features
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Alerts for new backlinks
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Slack & email notifications
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Competitor backlink tracking
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Find unlinked brand mentions
Fantastic for PR teams, brands & content marketers.
7. Linkio
Focused on link tracking + outreach.
Key Features
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Daily backlink recrawling
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Live/removed/indexed link status
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Integrates with Moz & Ahrefs for metrics
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Anchor text profiling
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Blogger outreach workflow
Great for outreach-heavy link-building teams.
8. LinkResearchTools
An enterprise-level backlink monitoring and auditing suite.
Key Features
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25+ link analysis tools
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Real-time alerts
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Harmful link detection
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Competitor link gap reports
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Advanced disavow management
Ideal for enterprise SEO, large brands & agencies.
Ahrefs Backlink Checker + Alerts (optional bonus)
Ahrefs offers one of the largest backlink indexes in the world.
Key Features
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Daily new & lost link reports
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Link quality metrics
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Anchor text analysis
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Competitor link tracking
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Automatic email alerts
Great for SEOs who prefer complete link data in one place.
What to Look For in the Best Backlink Monitoring Tools
Before choosing a tool, consider:
✔ Size of backlink index
Larger index = more accurate data.
✔ Real-time alerts
You need instant updates on toxic links.
✔ Disavow support
Essential for keeping your link profile clean.
✔ Competitor analysis
Helps you uncover new backlink sources.
✔ White-label reporting
If you manage clients, this is a must.
✔ Integration
Google Analytics, GSC, Slack, email alerts, etc.
Frequently Asked Questions
Which is the best backlink monitoring tool?
MonitorBacklinks is the best all-round choice for most users — simple, accurate, and powerful.
How often should I monitor backlinks?
Daily monitoring is ideal. Automated tools handle this for you.
Do toxic links really affect rankings?
Yes. Too many spammy backlinks can lower trust and trigger penalties.
Final Thoughts
Backlinks can make or break your SEO performance. Using the right backlink monitoring tools helps you:
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Track your link growth
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Detect harmful backlinks
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Analyze competitors
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Strengthen your SEO strategy
Choose a tool that fits your goals, budget, and expertise — and keep your link profile healthy for long-term rankings.
Related Blog: Top 9 Backlink Monitoring Tools to Track, Analyze & Improve Your SEO (2025)
